Enhance Your Search Results for Higher CTR and Conversions - Google Rich Cards

Google Rich cards were launched on 17th of May 2016 through a new markup format which is capable of displaying content (movies and recipes as of now) in a more attractive and visually stimulating manner. The main aim is to provide more visually appealing search results for users.
The announcement by Google is to notify the web community about an upgrade for the current Rich Snippets format, which is widely employed in most of the organic “mobile search results” for movies and recipes to a revamped structure, officially named as Rich Cards.
However, the initial rollout of new cards is only available for Google mobile search results for movies and recipes websites in the English language. However, it is added that this will be expanded to add more types of websites and users in the near future.
What Exactly Are Google Rich cards?
A card can be defined as a “graphical” representation unit which can be used to depict a product or service in a visual manner. Google Rich Cards refer to a newly revamped Search result format. It is a restructured update of the very successful rich snippets style.
The use of Rich cards can be summarized as below:

• They enhance visibility of your product in the search results.
• They boost conversion rate by making the content more tempting.
• They help in getting more targeted traffic by using a card carousel feature which is very user-friendly and is already widely employed in major android and iOS apps.
• Cards have a higher image resolution and visual appeal to it, aimed at improving the web search and browsing experience of the user, creating a visual appeal to your product and service.
• The Webmasters tool provides reports and a detailed analysis of CTR, bounce rates, conversions etc to monitor performance of your Rich Cards.
• The carousel of cards has images with brand names, logos and user reviews. It makes user searches more comfortable and response more spontaneous. They help in raising brand awareness of your product.
• Unlike the currently used Rich Snippets, Rich Cards present users with a more enhanced visual design, helping customers to relate to your product more efficiently.